Over the years, African culture has steadily seen an overwhelming influence by foreign cultures, due majorly to an unbridled proclivity for Western values and traditions, which have made imperative the need for deliberate and sustained channels of enlightenment, rejuvenation and celebration of African culture and values, towards their preservation for posterity and exploration for economic opportunities.
PROMOTING SOCIAL COHESION AND NATION BUILDING Culture remains a veritable instrument for social cohesion and nation building, to which end the foremost African culture brand has been engaging and empowering youths, promoting and supporting communities to participate in Arts, while also bringing different people from diverse cultural backgrounds together annually to celebrate and partake in the preservation of Africa’s Cultural Heritage.
